INFLUENCE OF MEDIA OVER PEOPLE'S OPINION: 

The influence of mass media has an effect on many aspects of human life, which can include voting a certain way, individual views and beliefs, or skewing a person's knowledge of a specific topic due to being provided false information.

Media influence is  the actual force exerted by a media  message, resulting in either a change or  reinforcement in audience or individual beliefs. This is the overall meaning of the social learning theory.



WHAT IS MEDIA INFLUENE EXAMPLE?

Media influence can also be indirect. For example, this might include  sexualisied images and content on instagram, Snapchat ,TikTok and Youtube. It might also include violent imagery and coarse language in news media, documentaries, video games and some song lyrics.


HOW DOES IT INFLUENCE US?

Media has the power to influence individual beliefs, attitudes, and behaviors. Thus, social norms that influence and encourage gender violence have been targeted by policy interventions using mass media communication.





After the impact of social media on public opinion has proved itself to be the most substantial impact a form of media can have on an audience, social media has been used as a powerful tool by politicians, marketers, brands, companies, and even individuals to achieve their goals.

Social media usage in public opinion has many objectives that differ from one case to another, as we will explain in more detail in this article. However, they can be summed up in two general objectives:

1.     Changing an unwanted situation by creating a collective mindset through which the public can unite to take a stand on social or political issues and create social movements.

2.     Creating a positive mental image for the brand or company in the public’s mind.



Introduction on how social media influences public opinion

After the technological revolution dominated the world and changed our lifestyle and way of exchanging knowledge, social media became the most significant influence on public opinion.

A person’s awareness, personality, and thinking pattern are shaped by what they acquire from the behaviors and information present in their surrounding environment. That environment includes; family, friends, school, places of worship, religious practices, and any other place or means they can interact with others and learn from. That can happen through face-to-face communication or any cultural or artistic forms such as; books, music, or movies.  

With the advent of the internet and social media, they have become a major component of the environment that constitutes and affects human awareness, inclinations, opinions, and even behaviors. It has also become the easiest way to communicate with different people from all over the world, access information from various sources in the easiest and fastest way, and learn the diverse ideologies of different cultures. That is how social media influences public opinion and moves the audience towards the desired behavior.





FIELD EXPERIMENT 

This study conducted a natural and randomized experiment in the rural indigenous community of San Bartolome Quialana in Oaxaca, Mexico using a multi-part soap opera radio program telling a story of a relationship that slowly becomes violent. The soap opera was broadcast via a community loudspeaker and only reached a portion of the community due to topographical conditions (creating the natural experiment component). Households within the loudspeaker’s reach were either randomly invited to listen to the soap opera at a community meeting or were able to hear the public broadcast in their own homes. This design tested whether public transmission of the soap opera alone was sufficient to influence norms, and whether creating certainty about common knowledge from face-to-face interactions with community members enhanced the social effects. Individuals outside the loudspeaker’s reach were randomly and privately invited to listen to the soap opera using an audio CD to test the individual mechanism. A post-intervention survey measured norms, attitudes, and behavior regarding violence against women.


Three things you can do to reduce the effects of media on your life:

1. Consciously choose which media you will consume:
Start by noticing which media leaves you feeling overwhelmed, anxious, helpfull, rageful, or depressed.

2. Form your own opinion about issues you care about:
Media comes down to either opinion (mixed in with facts) or attempts to get you to give up your money.

3. Avoid “ain’t it awful” at all costs:
Make peace with the fact that you can change only what is within your sphere of influence.








Comments

Post a Comment

Popular posts from this blog

FAKE FEMINISM; One of the major issues in modern world

Image
To understand the term " FAKE FEMINISM " we firstly have to understand the meaning of Feminism. What is feminism : Feminism is a range of social movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that societies prioritize the male point of view, and that women are treated unjustly within those societies. WHAT IS FAKE FEMINISM : There are feminists and then pseudo-feminists come along. Pseudo-feminism suggests that women deserve more respect, or people of other sexes do not deserve respect. Living in a culture where women face many challenges every day is the worst thing is that some people hurt the term feminism.     Difference between feminism and fake feminism: A feminist might be a man, woman, or anyone who believes sex should not be a factor in deciding what women’s rights are. It is a concept that strives for gender equality; it seeks to make it so that women a...
Read more

STRESS on STUDENTS by Colleges

Image
  Stress in college students What is stress? Stress is a normal and necessary part of life. It is your fight-or-flight response to challenges you see in the world. This natural reaction has certain physical effects on the body to allow you to better handle these challenges, such as increased heart rate and blood circulation. When the pressures of university exceed students’ ability to cope Today’s university students face many sources of stress and pressure  that could negatively affect their academic performance.  This could include the pressure to perform well academically while balancing their work and personal lives with the stress of living as frugally as possible to make each dollar stretch. Top it off with the anxiety of student debt and getting a job upon graduation, and it’s a simple recipe for a minor nervous breakdown. Some university students may be crumbling under the pressures of university and the desire to do well in every aspect of life, a fact not helped...
Read more

Cultural evil

Image
                          Cultural evil Evil actions are defined as repeated or persistent, not commensurate with provocation and causing extreme harm, at times due to repetition. Evil develops or evolves. As individuals and groups harm others, they tend to develop characteristics that make further and more intense harmdoing probable. In this article, I explore instigating conditions (difficult life conditions in a society, group conflict); cultural characteristics; the nature of evolution, with its psychological and social processes in individuals and groups; and the passivity and complicity of bystanders that lead to genocide and other collective violence. The constitution of India imparts equal rights for men and women. But there are certain social evils prevailing in the society which tend to hamper the success of the country. india   is a land of cultures and traditions. Many traditions which were set for purpose...
Read more