INFLUENCE OF MEDIA OVER PEOPLE'S OPINION: The influence of mass media has an effect on many aspects of human life, which can include voting a certain way, individual views and beliefs, or skewing a person's knowledge of a specific topic due to being provided false information. Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs . This is the overall meaning of the social learning theory. WHAT IS MEDIA INFLUENE EXAMPLE? Media influence can also be indirect. For example, this might include sexualisied images and content on instagram, Snapchat ,TikTok and Youtube . It might also include violent imagery and coarse language in news media, documentaries, video games and some song lyrics. HOW DOES IT INFLUENCE US? Media has the power to influence individual beliefs, attitudes, and behaviors. Thus, social norms that influence and encourage gender violence have been t...